Brand partnerships
How to create a social media account for a brand
Brand deals often mean opening a fresh Instagram or TikTok account. Here's a clean way to do it without spending your personal email or phone number.
1. Give the account its own email
Platforms tie each account to one email. Use a dedicated address per brand account so resets and codes always reach you, and nothing collides with your personal accounts.
2. Verify by phone only if asked
If the platform asks for phone verification, use a separate number rather than your own. Handlebook can provide a platform-specific US mobile number when available; the platform decides whether to accept it.
3. Save the login with the brand
Keep the username, email, number, and encrypted password together under the brand. When the campaign ends, you'll know exactly what to hand over or remove—including safely removing a number before canceling it.
How it works in Handlebook
- 1Add the brand.
- 2Create a permanent Handlebook email or connect an existing email.
- 3Get a verification number only when the platform requires one.
- 4Securely save the account login and keep it connected to the right brand.
Questions
What do I need to create a social account for a brand?
Usually an email the platform hasn't seen before, sometimes a phone number for verification, and a safe place to keep the login. Handlebook covers all three in one place.
Which platforms does Handlebook support?
Handlebook's guided account setup is currently built for Instagram and TikTok accounts created for brand partnerships.
Will every platform accept the verification number?
No. Number availability and platform acceptance vary. Handlebook requests a platform-specific US mobile number when available but cannot guarantee a platform will accept it.
Is my login safe?
Logins are encrypted in your browser before they're saved, so Handlebook's servers never receive the plain password.
Related guides
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Keep your personal email and phone out of brand accounts.